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12 Best Rank Tracker Tools in 2024 to Solve the Maze of SEO

Best Rank Tracker Tools

Pouring your heart and Soul into creating interesting content, but how do you know whether it’s reaching the intended people? Rank tracker tools are your reliable ally in the SEO wilderness. This robust program monitors your website’s position for particular keywords on many search engines like a personal compass.

As an SEO expert, I have tested most of the rank tracker tools. In this blog, I am going to share the 12 best rank tracker tools that will help you rank better in SERP. 

Rank tracker tools are the hidden weapon of both SEO experts and internet entrepreneurs. Additionally, these tools function similarly to a dashboard, showing you your website’s exact ranking for those crucial keywords. 

12 Best Rank Tracking Software for 2024

RankToolBest forFree TrialPricingUpdate FrequencyTracked Keywords
1SerppleLocal & Global SEOYes (14 days)Starts at $19.95/monthDailyUnlimited
2NightwatchIn-depth ReportingYes (14 days)Starts at $32/monthDaily250
3AccuRankerSpeed & PrecisionYes (14 days)Starts at $116/monthDaily1000
4AhrefsComprehensive Analysis7-day trialStarts at $99/monthDailyUnlimited
5SE RankingAll-in-One SEO SuiteYes (14 days)Starts at $44/monthDaily750 
6SEMrushAll-in-One Marketing7-day trialStarts at $129.95/monthDaily500
7WincherBudget-FriendlyYes (14 days)Starts at $19/monthDaily100
8MozSEO Analytics & Insights30-day trialStarts at $99/monthDaily500
9Google Search ConsoleBasic TrackingFreeFreeEvery 2-3 daysUnlimited
10SERPWatcher/ MangoolsUser-Friendly Interface10-day trialStarts at $29.90/monthDaily200
11Rank Tracker by SEO PowersuiteDesktop SoftwareFree version$299 one-time feeEvery 3 daysUnlimited
12Pro Rank TrackerLarge Scale TrackingYes (14 days)Starts at $49/monthDaily500

1. Serpple

After looking at several rank-tracking software, I’m sure that Serpple is the best option for what I require. Though there are many rank trackers available, Serpple is the best since it is very affordable, has a lot of useful features, and is easy to use for both new and experienced firms.

First of all, Serpple has an exceptionally clear and simple user interface. Serpple delivers information in an easy-to-understand manner, in contrast to certain keyword rank monitors that overwhelm intricate dashboards.


I can easily locate the facts I need without getting caught down in technical jargon because of its ease of use.

Considering the abundance of features offered, Serpple’s cost is fair. In contrast to other free services for SEO ranking checkers and rank tracking, Serpple offers great value for the money. Because of this, businesses of all sizes-including mine-can use it as a solution.

However, Serpple’s intuitive design, extensive functionality, and reasonable cost confirm its position as the best rank tracker tool for my SEO activities.


  • Beginners will find Serpple easy to use because of its clear and simple UI.
  • With Serpple, you can track your chosen keywords easily.
  • To keep you ahead of the competition, Serpple keeps track of its rankings.
  • Use Serpple’s clear reports to obtain insightful information.
  • For notable shifts in your website’s search engine ranking, Serpple offers timely updates. 


  • The limited tracking features of basic plans can make full SEO monitoring tough.


While Serpple offers a free trial and starts at an affordable $19.95/month, its limitations in keywords and features might not suit users needing advanced functionalities. Consider alternatives if you require in-depth analysis or extensive keyword tracking.

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2. Nightwatch

After researching multiple possibilities for rank-tracking software, I concluded that Nightwatch is a strong tool, but for many reasons, it is ultimately my second pick. Here’s why Nightwatch didn’t quite make my list, though 80% of major businesses and organizations supposedly utilize it.

First off, larger businesses are the main target market for Nightwatch’s pricing. Even though it has some very amazing capabilities (such as competitor keyword analysis and hourly rank updates), smaller businesses and individual users may find it more expensive at $299 per month.


Secondly, in comparison to certain competitors, the user interface may be a little bit difficult, despite its functionality. For users unfamiliar with keyword rank monitors, this may present a learning curve.

For larger businesses and agencies looking for the best SEO rank tracker solution, Nightwatch is still a great option even with these factors taken into account. For people who can afford it and have the means to use it well, its advanced features and powerful functions make it well worth the price.


  • Nightwatch notifies you of changes in your hourly rank. 
  • Comprehensive competition keyword research is offered by Nightwatch. 
  • Nightwatch allows you to track an infinite number of keywords.
  • It provides detailed reports with useful insights. 
  • You can create white-label reports for clients using Nightwatch. 


  • For individuals or smaller enterprises, Nightwatch may be too expensive, as its monthly fee is $299.
  • Compared to more basic rank tracking tools, adjusting to the UI could take longer.


With an initial monthly cost of $299, Nightwatch is more expensive for individual customers even though it has remarkable features like hourly rating updates. Even if it’s strong, if you don’t need its advanced functions and comprehensive data tracking, think about less expensive alternatives.

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3. AccuRanker

I especially like the features of AccuRanker, even if it’s said that 60% of SEO professionals and companies use it.

Even for new users, AccuRanker’s user-friendly intuitive layout makes it simple to explore and understand.  Additionally, AccuRanker rank tracking software offers trustworthy and accurate statistics, so I know I can rely on it.

I am making a wise SEO decision that helps me a lot. Moreover, AccuRanker offers more than just simple keyword tracking. With its sophisticated features-competitor analysis, share of voice analytics, and thorough reporting-it provides an all-encompassing view of my SEO success.


These qualities are essential for maintaining an advantage over competitors and increasing the exposure of my website.

AccuRanker is the greatest rank tracker application for my purposes because of its excellent mix of useful features, accurate data, and ease of use. Although there are other solutions, AccuRanker’s features and accessibility are well-balanced, allowing me to efficiently handle my SEO efforts.


  • Because of its easy layout, beginners, as well as experts, can easily navigate AccuRanker.
  • You can rely on AccuRanker’s statistics as it is dependable and accurate.
  • With AccuRanker’s innovative features, you can maintain your competitive advantage.
  • It helps to manage your SEO effectively and increase the visibility of your website.
  • For your search engine optimization requirements, AccuRanker offers the ideal ratio of usability to accessibility.


  • Features exploration is limited to a 7-day free trial.
  • Depending on the plan selected, tracking may be restricted.


Although AccuRanker starts at $99 a month and offers a free trial, its advanced functionality and accurate data come at a cost. Consider other options for necessities since you might not need all of the features available at this price range. 

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4. Ahrefs

With good cause, 91% of SEO agencies and even leading brands in the industry like Moz and SEMrush are said to use Ahrefs

Along with competitor analysis, backlink checking, and content research, it provides an extensive array of SEO tools. Besides improving my workflow, this one-stop tool gives me a comprehensive understanding of my SEO strategy. Ahrefs allows me to approach my SEO from every viewpoint, so I no longer must manage different tools. The data accuracy and depth of Ahrefs are also very outstanding.


I always get accurate information to help me make judgments because of its extensive database and cutting-edge algorithms. I can monitor my ranks and explore competition data with this depth, which gives me important insights into their tactics.

Ultimately, even with its wealth of features, Ahrefs has an easy-to-use interface. Ahrefs organizes information in an easy-to-understand manner, unlike some applications that have comparable features. Despite my lack of technical experience, I can now easily locate the information I require and make effective use of the tool.


  • One solution that combines backlinks, content research, rank tracking, and competitor analysis.
  • Get important insights on the tactics used by your rivals.
  • For all users, Ahrefs has an easy-to-use interface.
  • Without technical knowledge, you can easily find the data.
  • It helps effortlessly handle SEO to get real results.


  • Exploration of features is limited to a 7-day trial.
  • Possibly more complex to learn because of its many features.


Ahrefs boasts a 7-day free trial, but its paid plans start at $99/month. While offering an impressive all-in-one SEO suite, this price point might be hefty for basic needs.

5. SE Ranking

SE Ranking is an interesting tool to blend affordability with usefulness. The pricing options cover a wide variety of needs, from simple programs with useful features like keyword tracking and competitor analysis to free options. Because of this flexibility, I may select a plan that fits into my budget limit and keeps me aloof from wasting money. Surprisingly, two of the 850,000+ websites that use SE Ranking are TripAdvisor and Panasonic

SE Ranking has a very user-friendly layout and navigation. This ease of use is a significant advantage over some competitors with more complex dashboards.

SE Rankings

Among the useful features it offers are website audits, backlink tracking, and on-page SEO. I can actively optimize my website and identify its weak points. Additionally, I like these features and keep track of my rating improvement. With SE Ranking’s entire plan, I can achieve my SEO goals more successfully.


  • SE Ranking offers affordable and free choices to suit a range of budgets.
  • It is user-friendly for beginners with a clear UI.
  • Simple tracking and competitor research are in free programs.
  • On-page SEO, audits, and backlink tracking are in paid plans.
  • Excellent value for the customers on a tight budget.


  • It’s free and basic plans provide fewer features.
  • Historical ranking data is limited for free plans. 


Even while SE Ranking provides a free plan and reasonably priced subscription alternatives beginning at $44/month, other competitor’s feature sets may be more extensive than SE Ranking’s. But for those on a tight budget looking for basic rank tracking, competitor analysis, and SEO optimization tools, it offers great value. 

6. Semrush

Semrush purportedly has over 10 million active users, including businesses like Forbes and eBay. 

All of this information is conveniently available on one platform, so I can conduct competitor analysis, backlink tracking, keyword research, and on-page SEO audits with ease. This one-stop tool method makes my job easier and gives me a complete grasp of my SEO strategy, so I can control every component from one place.

Semrush offers remarkably deep and accurate data. Its extensive database and effective algorithms ensure that I get precise data to help me make wise SEO decisions.


Because of its depth, I can monitor not only my ranks but also those of my competitors, learning a great deal about their tactics and seeing where I may outrank them.

Even with all of its features, Semrush still has an interface that is reasonably easy to use. While some all-inclusive tools can be too much to handle, Semrush arranges and clarifies the information. This makes it possible for me to efficiently access the data I require and navigate the platform even in the absence of significant technical knowledge.


  • Have the facility to explore features with a free trial and choose a paid plan. 
  • Semrush prepares reports based on your unique requirements. 
  • Regular rank updates will help you stay updated about competitor activities. 
  • You can monitor the rankings of your website in search results. 
  • Semrush saves time and effort. 


  • More features than simpler items mean a longer learning path.


Semrush has premium features at a premium price, even though it provides a free trial and subscription plans starting at $129.95/month. If extensive SEO tools, competitor analysis, and backlink monitoring are not essential, think about other options for simple rank tracking. However, Semrush offers good value for agencies and companies looking for an all-in-one SEO suite with a wide range of features and insights.

7. Wincher

Wincher is simple to use and understand, even for beginners who have never used a rank tracking tool before. I efficiently use Wincher’s simple layout, in contrast to some other systems with detailed dashboards. Because of its ease of use, it’s a great option for people who are new to SEO management. Shopify and Hootsuite are just two of the more than 12 million websites that use Wincher.

By using Wincher, decisions are guaranteed to be based on trustworthy information. Wincher’s data accuracy is crucial since it helps me to effectively evaluate my progress, identify areas for growth, and monitor the performance of my opponents.


Additional services like competitor analysis, multi-location rank tracking, and on-page SEO tips are offered. These features allow me to track my rankings in addition to continuously developing my website about the competitive landscape. With a comprehensive plan, I can more easily achieve my strategic SEO goals.


  • Wincher is simple to use and comprehend, perfect for beginners.
  • It provides location-based tracking, competitive research, and on-page SEO guidance.
  • Wincher incorporates historical data and aspects like rank distribution for further in-depth analysis.
  • It allows systematic SEO management and active website optimization.


  • It is less feature-rich than the free options offered by certain competitors.
  • It does not offer as much depth of analysis as other more powerful rank monitors.


There is a free plan available from SE Ranking as well as subscription options beginning at $19 per month. This makes it a great option for consumers on a tight budget who need basic competitor analysis, rank tracking, and SEO optimization tools.

However, SE Ranking’s feature set may be inadequate for experienced customers who need in-depth information and features. So they need to look at competitors who provide more feature-rich subscriptions at possibly higher prices.

8. Moz

Moz has a great reputation and positive user evaluations, and firms like IBM and HubSpot continue to employ their solutions. Moz provides a wide range of SEO tools. With just one tool, it gives you the ability to conduct all the tasks. Based on reports, Moz powers over 500,000 websites, and organizations like IBM and HubSpot have faith in its skills.

By handling every part from a single platform, this one-stop-shop method helps you optimize your workflow and obtain an in-depth knowledge of your SEO strategy.

Moz has outstanding data depth and accuracy. Its extensive database and sophisticated algorithms guarantee that you get accurate information to help you make wise SEO decisions. 


In addition to monitoring the rankings, Moz lets you explore competition data to learn more about their tactics and discover chances to outrank them. Its comprehensiveness, data correctness, and user-friendliness make it the greatest rank tracker tool.


  • Moz is an all-in-one SEO suite that combines all the tools and ranks your website. 
  • You can deeply analyze your competitors with Moz. 
  • It delivers the most accurate and real-time data. 
  • Moz has a very user-friendly interface. 


  • With the free plan, Moz offers limited features and functions. 
  • The paid plans have higher price points than others. 


Moz provides a free plan with limited features. it has subscription plans for those looking for an all-in-one SEO package. The plan starts at $99/month. Its extensive feature set and trustworthy data enable efficient SEO management.

9. Google Search Console

Google Search Console is another fantastic tool for rank tracking (GSC). Google Search Console is a first-party tool that provides unparalleled real-time insights and data accuracy. Remarkably, GSC powers more than 1 billion web pages, with companies such as Wikipedia and Netflix utilizing its functionalities.

GSC provides helpful add-on features including crawl error reports, mobile usability insights, and keyword research ideas. Thanks to this meticulous approach, I can spot any issues with my website and obtain insight into my ranking performance.

Google Search Console

Additionally, it improves my website’s search engine ranks. It also ensures that I receive the most recent information directly from the source, allowing me to draw judgments based on trustworthy information.


  • Google Search Console is a free ranking tool. 
  • It delivers the real-time and updated data. 
  • The tool adds additional features like keyword suggestions and crawl error reports. 


  • Sometimes it offers delayed data for the keyword suggestions. 
  • Google Search Console doesn’t offer broader SEO intelligence like the others. 


Google Search Console (GSC) is free to use. However, its range of features might not be as extensive as those of paid ranking tools. GSC is a great value for consumers who are mostly interested in technical SEO elements and basic ranking data.

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10. SERPWatcher/ Mangools

SERPWatcher allows users to track their website’s position on search engine results pages (SERPs) for certain keywords. It has a range of tools to help with SEO. It is a useful tool for both people and corporations as a result of its versatility. Mangools’s capabilities are supposedly used by over 300,000 websites, as well as businesses like Fiverr and Airbnb.

SERPWatcher is reasonably priced for the capabilities it provides. Basic capabilities like keyword rank tracking, on-page SEO tips, and competition analysis are available. It also includes features like historical ranking data, rank dispersion maps, and predicted visits based on ranking positions. 


Mangools boasts an intuitive user interface and a simple design. This makes it possible for me to quickly navigate the website, get the information I need, and easily receive relevant information—even if I don’t have much familiarity with SEO. Being approachable is important to me, especially when managing many projects or delegating tasks to team members.


  • SERPWatcher has a freemium model that is ideal for beginners. 
  • It always delivers updated information. 
  • Also, it offers charts, graphs, and interactive reports for better understanding. 


  • You can track only 100 keywords with the free plan. 
  • Mangools has only a few integrations with other tools. 


Though SERPWatcher provides a useful freemium method, the cost of its subscription plans begins at $29.90 per month. For consumers looking for reasonably priced access to crucial SEO tools like competitor research and limitless keyword tracking, this makes it a competitive choice.

11. Rank Tracker by SEO Powersuite

Rank Tracker by SEO PowerSuite is specially designed for SEO. It provides a full range of capabilities to further monitor and optimize their website’s exposure. According to reports, Rank Tracker by SEO PowerSuite is used by over 500,000 websites, including BuzzFeed and SurveyMonkey.

Rank Tracker by SEO Powersuite is more than just a simple rank-tracking tool. It provides an extensive feature set. I save time and effort since this one-stop-shop method simplifies my workflow and enables me to oversee my whole SEO campaign from one place. Additionally, it helps users monitor where their website ranks in search results for particular keywords.

Rank Tracker by SEO Powersuite

Rank Tracker by SEO Powersuite is my favorite rank monitoring application because of its many features, accurate data, and customizable choices. It gives me the strength and adaptability I need to handle my SEO plan successfully. As a one-stop shop for all my SEO requirements, it finally produces tangible results and helps me stand out in the crowded online market.


  • Rank Tracker has a historical tracking feature that assesses past SEO performance and identifies the areas of improvement. 
  • You can create your own data view with this tool. 


  • It only has the desktop software. 
  • You have to go through a learning curve to use the tool properly. 


Rank Tracker by SEO PowerSuite provides a free plan with minimal functionality. It also has a $299 one-time cost for the Paid plans. It has many levels, each with an increasing number of features and capabilities. Although the free plan is an excellent place to start, more in-depth SEO management requires exploring subscription solutions.

12. Pro Rank Tracker

Pro Rank Tracker is an industry leader in the constantly evolving SEO tool market because of its special combination of robust features, ease of use, and proactive insights. Pro Rank Tracker is now a dependable partner for enterprises looking to dominate search engine rankings.  Over 60,000 SEOs, SEMs and website owners use its features, including Hootsuite and Shopify.

Furthermore, Pro Rank Tracker develops an ideal balance of ease of use and extensive functionality. It offers me basic features like competitor research, on-page SEO audits, and rank tracking. In addition, Pro Rank Tracker offers extensive history monitoring and remarkably accurate statistics. It guarantees that I am getting accurate information to help me decide on SEO. 

Pro Rank Tracker

I choose Pro Rank Tracker over other rank monitoring tools because of its unique Rank Risk Index, historical tracking capabilities, data accuracy, and features. It gives me the strength, data insights, and proactive features I need to run my SEO campaign successfully. Eventually, it leads to great outcomes and a strong online presence.


  • Pro Rank Tracker is accessible to all with an intuitive interface. 
  • The tool daily updates itself and delivers real-time information.
  • It has an in-depth historical tracking feature. 


  • Pro Rank Tracker mainly focuses on keywords. So, it may lack the other SEO functions a little. 
  • It has a limited customization feature as well. 


Pro Rank Tracker provides a limited-time free plan. Paid subscriptions begin at $49 per month and include a variety of levels with increasing functionality. Although the free plan works well for basic rank tracking, more in-depth SEO management requires looking at pricier options.

Why Do You Need a Rank Tracker Tool?

Rank tracking tools serve as your virtual compass, just as GPS aids in navigation through a busy metropolis. They track how well your website does for particular keywords on different search engines, giving you substantial details about your visibility and online presence.

Essential Insights: Rank tracker tools give important information about your website’s success in search engine results for certain keywords. They are quite helpful for both website owners and SEO specialists. It provides an overview of your site’s ranking. 

Detailed Reports: These tools offer detailed information on keyword rankings. It indicates which keywords are generating the most traffic and conversions and which ones can benefit from optimization. You may use this information to guide your SEO strategy selections. Moreover, it concentrates your efforts in areas where they will be most effective.

Versatile Solutions: Rank tracking tools are the Swiss army knives of SEO. They monitor search engine results, examine rival websites, identify content gaps, and analyze SEO initiatives. With the use of this data, you can eventually drive website success by prioritizing high-value keywords and optimizing content. It will help you to stay ahead of the curve.

Monitoring Progress: A keyword rank tracker allows you to simply monitor the success of your website over time. These tools provide you with daily updates on your rankings. It also highlights changes and patterns that affect your SEO efforts. You may optimize your website’s SEO and content for long-term gains in search engine rankings by utilizing this information.

Our Recommended Best Rank Tracker Tool

With over years of SEO experience, I’ve seen my fair share of rank-tracking tools. Although there are many options, I strongly suggest SEMrush for its extensive capabilities and user-friendliness.

I recognize that you may be thinking about using free rank tracking software like SERPWatcher or Google Search Console. They work well for freshmen. However, they are not enough for in-depth research and effective SEO optimization.


SEMrush offers more than just rank analysis. It provides a whole range of tools that I use regularly, such as:

  • Competitor analysis: It analyzes your competitors’ keyword strategies and uncovers weaknesses in your approach.
  • Backlink monitoring: It monitors your backlink profile to find possibilities to create high-quality links.
  • On-page SEO audits: It identifies any technical SEO problems that can impede your ranking.

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Final Thoughts 

Rank tracker tools help to turn you from a lost traveler to a victorious SEO planner. You can easily traverse the SEO environment with data-driven insights, outperforming your competitors and drawing in a devoted audience that is ready to find your content. 

So, make use of your website’s full potential and start your quest for search engine dominance right now!

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About the Author |
Khadija Afrin Kazal, is a passionate content creator and researcher. She loves researching trendy technologies. She completed her bachelor's degree in zoology. Reading books and traveling are her other loves.